Doughnut Brand Story: PACK YOUR DREAM with Urban Exploration
Hong Kong original brand Doughnut crafts colorful, highly functional travel bags using sustainable recycled materials for urban explorers worldwide. Doughnut believes that every travel dream deserves to come true. Pack your Doughnut today and explore the world with courage and joy!
"AN INSPIRED TRAVEL DREAM THAT INSPIRED 3,000,000 MORE"
A simple graduation dream born in university that grew to empower millions of global explorers.
Birth of Doughnut: It All Began with a Graduation Trip
It all began in 2010 with two close university friends, Rex and Steven, who shared a passion for travel. In their final year, they searched endlessly for the perfect backpack for their graduation trip but came up empty-handed. Just one month before departure, they made a bold decision: "If we can't find it, we'll make it ourselves!" And that is how Doughnut was born.
From Hong Kong to 35+ Countries Worldwide
Doughnut’s roots go back to 2010 in Hong Kong. Today, the brand has stockists in over 35 countries worldwide. Throughout this journey, the spirit of adventure and playfulness has remained at the root of Doughnut's design ethos, continuing to bring joy to countless travelers around the globe.
4 Pillars of Doughnut's Design Ethos
🎒 Playful Aesthetics
Break away from plain colors with signature pastel blocking and sleek silhouettes that elevate daily street style.
🌱 Sustainable Fabric Innovation
Committed to eco-friendly production using REPREVE® recycled ocean plastics and water-repellent nylon materials.
💻 Smart Compartmentalization
Built-in padded laptop sleeves, water bottle slots, and organized compartments keep essentials neatly organized.
☁️ Ergonomic Shoulder Support
Contoured shoulder straps distribute weight evenly to ensure lightweight carrying comfort for all-day commutes.
Frequently Asked Questions (FAQ)
Q1: Where is Doughnut Backpacks from?
Doughnut is an original brand founded in Hong Kong in 2010 by university friends Rex and Steven, specializing in functional and stylish travel backpacks.
Q2: What does "PACK YOUR DREAM" mean?
"PACK YOUR DREAM" is Doughnut's core motto—encouraging individuals to pack their courage and aspirations into their bags and embark on adventures to turn travel dreams into reality.
Q3: How does Doughnut contribute to sustainability?
Doughnut actively integrates REPREVE® recycled polyester (made from recycled plastic bottles) and durable water-repellent coatings to minimize environmental impact.
Q4: Can I buy authentic Doughnut products at Alohalife HK?
Yes! Alohalife is an authorized Hong Kong retailer offering 100% genuine products. You can shop online or visit our counters at Causeway Bay SOGO (4/F) and Kai Tak SOGO (5/F).
